THE LEGACY OF
Over the last century the Kufiya has become synonymous with the quest for Palestinian freedom & self-determination. Although Hirbawi founder Yasser Hirbawi passed away in 2018, his three sons carry on the determination, passion, and commitment their father instilled in them, the business, and Palestinian supporters worldwide...
From the era of the British Empire to the Israeli occupation, the Kufiya has remained a symbol of resistance and sovereignty for the Palestinian people.
Following the signing of the 1993 Oslo Accords and the adoption of a free-market policy, the import of low-cost & mass-produced kufiyas made in China began to flood the markets worldwide.
And because of the Israeli occupation, a shrinking Palestinian economy and the Israeli checkpoints and roadblocks created further hindrances to the production and trade of Palestinian small businesses.
At the brink of collapse, the comeback of the Hirbawi Factory was a transition away from local sales in the Middle East, towards appealing to the rising giant of social media, and a growing online audience.
The Hirbawi Factory and its partners at Made In Palestine, a German organisation founded by Palestinians, established kufiya.org, a website that would be the primary means of the Hirbawi Factory selling its product online.
After supporters of the Palestinian-made Hirbawi Kufiya brought the factory light, the international community responded. And the mission of the Hirbawi Family to preserve the Palestinian Kufiya was restored.
The Kufiya today is more than just a symbol of Palestinian heritage. Wearing the Kufiya has become an expression of resistance and rebellion against injustices of all kinds. A way to express solidarity with all those whose rights are stolen and whose voices are silenced. A colourful piece of fabric that speaks a thousand words.
The Hirbawi Factory continues its struggle to keep the factory going. We will continue. This is the fruit of 50 years of continuous work – it’s more than a business. We will remain competitive by continuing to produce the best quality Kufiya.
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